“Who wouldn’t want to work with /Nyden to produce and personalize their clothes? I knew this would be a great experience to show what I’m capable of in a creative aspect. This is my first collaboration with any brand and I couldn’t have chosen a better team to work with. The collection itself is heavily influenced by my childhood mixed with what I call ‘hoestetics’. This entire /Nyden experience has been a dream come true and I can’t wait to share it with the world!” said Farren Jean Andrèa. - Farren Jean Andréa
The latest Co-Creator to join the /Nyden tribe is Farren “Fucci” Jean Andrèa, pop culture polymath and influential stylist. Completely self-taught, Jean Andrèa is responsible for the now iconic Paper magazine shoot with Rihanna and counts Bella Hadid, Jhené Aiko and Saweetie as clients. For his first foray into fashion design, he’s co-creating with /Nyden a limited edition collection of both womenswear and menswear with daring silhouettes and the look of an alternate universe, which will drop later this fall.
We are Nyden
Nyden is not a traditional fashion brand. We are a platform with a soul, co-creating with talented tastemakers and empowering their creativity.
There are no collections, no seasons – just a stream of relevant drops and events. We put tribe leaders at the center of the design process, sharing their stories and helping their creativity make an impact.
Nyden values integrity and humble arrogance. We believe in empowering creativity to redefine the future.
We are now taking the next exciting step in the H&M-integration by offering all our current and future co-creation products on the local H&M site. This means that we will no longer sell any of our products at nyden.com.
We hope that you will follow us to hm.com and keep your eyes open for coming collaboration drops!